Client Projects

I have learned a lot from our client project and by working with my team members. My team members and I work extremely well together and are very good about dividing up the work. Getting everything done for our project has gone smoothly and there have been no major problems. The best part about the client project is having the ability to learn a lot more about an organization that helps kids. The biggest challenge of the project has been attempting to set up a PayPal account for our client. The age difference seems to be a big problem because the client in not familiar with the technology to set up the account. A valuable lesson I have learned from working with my group is that you should always work with people you know you will work well with, which my group does. Also, everyone must contribute their "fair share" to the project and it helps the project go much faster.

Dual Coding

The first thing you notice in the Nike ad is the writing. When I first looked at the ad I noticed the words "practice like champions" first because they were big and red. This phrase appears in many Nike ad's and sends the message that you must work hard no matter what time you are playing. Next I noticed "we believe" through the doorway. As I continued to look at the ad, I noticed it must have been a locker room. Most football teams use a lot of Nike equipment and this is why Nike chose to use this image. This image incorporates dual coding well because it uses words and images to express the message that if you practice hard and have faith, while using Nike gear, you can achieve a lot.