Dual Coding

The first thing you notice in the Nike ad is the writing. When I first looked at the ad I noticed the words "practice like champions" first because they were big and red. This phrase appears in many Nike ad's and sends the message that you must work hard no matter what time you are playing. Next I noticed "we believe" through the doorway. As I continued to look at the ad, I noticed it must have been a locker room. Most football teams use a lot of Nike equipment and this is why Nike chose to use this image. This image incorporates dual coding well because it uses words and images to express the message that if you practice hard and have faith, while using Nike gear, you can achieve a lot.